Real Estate · Manesar · RCS

A regional RCS campaign that generated 800+ buyer responses.

The campaign connected rich business messaging with a focused response journey for a property audience in and around Manesar.

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Campaign challenge

Reach a large regional property audience while giving interested buyers a direct and trackable way to respond.

Campaign approach

Four decisions shaped the execution.

Step 01

Use RCS for a richer branded message experience

Step 02

Keep the campaign focused on the Manesar property audience

Step 03

Create a clear response path for buyer interest

Step 04

Review delivery and customer responses together

Results
10LDelivered
800+Responses
RCSChannel
High-volume reach becomes more useful when the audience, offer and response action are designed as one journey.
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Understand the decision before implementation.

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