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EASY SERVE · CPaaS & Messaging

RCS Business Messaging

Verified, rich-media business messaging with interactive buttons, measurable engagement and branded experiences.

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What we deliver

Built around the outcome—not just the channel.

01Verified brand messaging
02Rich media with images and video
03Interactive buttons and calls to action
04Read receipts and engagement analytics
05High-volume campaign execution
Best-fit use cases

Where this service creates value.

Use case 01

Product discovery

Designed as part of a connected, compliant communication journey—not an isolated activity.

Use case 02

Real-estate enquiries

Designed as part of a connected, compliant communication journey—not an isolated activity.

Use case 03

Offer campaigns

Designed as part of a connected, compliant communication journey—not an isolated activity.

Use case 04

Interactive service updates

Designed as part of a connected, compliant communication journey—not an isolated activity.

Industries served

Relevant across growing and enterprise organisations.

Real EstateRetailE-commerceBFSIAutomotiveEnterprises
Implementation approach
01Discover

Clarify audience, workflow, compliance and success criteria.

02Design

Define the right channel, system and operating journey.

03Deliver

Launch, measure and refine with accountable support.

Related services

Build a connected communication ecosystem.

01
CPaaS & Messaging

WhatsApp Business API

Structured WhatsApp journeys for notifications, automation, support and live-agent conversations.

Explore service →
02
CPaaS & Messaging

SMS Solutions

Transactional, promotional, OTP and real-time alerts through DLT-aligned enterprise routes.

Explore service →
03
Digital Infrastructure

CRM & System Integration

Connect messaging, voice and customer data so teams can respond faster and operate with context.

Explore service →

Ready to explore RCS Business Messaging?

Connect directly with Sachin Kumar Mittal for a founder-led EASY SERVE conversation.

Start a conversation
Direct answer

When should a business choose RCS Business Messaging?

Choose RCS when a verified, visual and interactive mobile journey can reduce steps between discovery and response. Device reach, agent approval, fallback and measurement must be planned before launch.

Buyer decision centre

Plan RCS Business Messaging with clarity.

Choose RCS when a verified, visual and interactive mobile journey can reduce steps between discovery and response. Device reach, agent approval, fallback and measurement must be planned before launch.

BrandedVerified sender experience
InteractiveCards, buttons and suggested replies
MeasurableDelivery, read and response signals
ConnectedSMS fallback and CRM handoff
What to decide before buying
01

Audience reach

Estimate RCS-capable reach and define the SMS fallback journey before forecasting campaign scale.

02

Agent readiness

Prepare brand assets, use cases and approval information for the RCS agent.

03

Creative journey

Map every card, button and reply to a clear next action, landing page or team workflow.

04

Measurement

Agree delivery, read, click, response and qualified-lead definitions before sending.

Implementation path
01Discover

Audience, use case, volume, geography and success metric.

02Design

Agent, message flow, creative assets, fallback and integrations.

03Validate

Approvals, test devices, links, opt-out and response routing.

04Launch & learn

Monitor delivery and response, then refine the next cohort.

Strong fit when
  • Product launches
  • Qualified lead generation
  • Rich offers and catalogues
  • Service journeys with clear actions
Resolve first when
  • Audience reach is unknown
  • No fallback is planned
  • The message has no defined action
  • A guaranteed outcome is expected without testing
Continue your evaluation

Use evidence and implementation guidance—not keyword claims—to make the decision.

See the documented Manesar RCS campaign →Read the complete India implementation guide →
India and international planning

RCS Business Messaging across priority markets.

Explore market-specific planning guides or browse all Indian states and union territories. International availability is confirmed destination by destination; market references do not represent EASY SERVE branch offices.

RCS Business Messaging in New DelhiRCS Business Messaging in GurugramRCS Business Messaging in NoidaRCS Business Messaging in MumbaiRCS Business Messaging in PuneRCS Business Messaging in BengaluruRCS Business Messaging in HyderabadRCS Business Messaging in ChennaiRCS Business Messaging in AhmedabadRCS Business Messaging in JaipurRCS Business Messaging in LucknowRCS Business Messaging in KolkataView all India service areasPlanning for DubaiPlanning for AustraliaPlanning for USAGlobal feasibility
Related knowledge guides

Understand the decision before implementation.

RCS Messaging

RCS Business Messaging in India: Complete Enterprise Guide

A commercial guide to RCS capabilities, agent approval, campaign design, fallback, integrations, measurement and provider evaluation in India.

Read practical guide →
RCS Analytics

RCS Campaign Benchmarks: Measurement Framework for India

Build defensible RCS benchmarks using delivery, reads, interactions, qualified responses, attribution and documented campaign context.

Read practical guide →
Frequently asked questions

Practical answers before you begin.

When should a business choose RCS Business Messaging?

Choose RCS when a verified, visual and interactive mobile journey can reduce steps between discovery and response. Device reach, agent approval, fallback and measurement must be planned before launch.

What must be planned before implementing RCS Business Messaging?

Plan Audience reach, Agent readiness, Creative journey, Measurement. Each decision should be tied to the customer journey and operating owner.

Which use cases are a strong fit for RCS Business Messaging?

Strong-fit use cases include Product launches, Qualified lead generation, Rich offers and catalogues, Service journeys with clear actions. Feasibility still depends on audience, consent, platform rules, integrations and the required outcome.

What affects RCS Business Messaging pricing?

The proposal is normally shaped by Message category and commercial model, Operator and provider terms, Audience size and send frequency, Creative, integration and support scope. Current platform, provider or operator terms should be confirmed in a dated written proposal.

What should be resolved before buying RCS Business Messaging?

Resolve these risks first: Audience reach is unknown, No fallback is planned, The message has no defined action, A guaranteed outcome is expected without testing.

How does EASY SERVE implement RCS Business Messaging?

The implementation path is Discover, Design, Validate, Launch & learn, with the exact scope documented after discovery.

Qualified business enquiry

Planning RCS Business Messaging for your market?

Share your company, industry, volume, budget, timeline and target outcome. Your page context will be carried into the secure brief automatically.

Build my requirement briefFounder-led response · consent-based capture · no obligation